Module 2: Promotional Items
Elroy and Display Resources
Meet Elroy: The DAP Mascot
Elroy the Elk is the official mascot of the Elks Drug Awareness Program. This friendly character helps make drug prevention memorable and approachable for young audiences.
Who is Elroy?
Elroy is a cartoon elk character who:
- Represents drug-free choices in a fun, approachable way
- Appeals to younger students especially
- Creates brand recognition for DAP
- Makes prevention messages more memorable
Elroy Materials
Character Items
- Elroy costume for events (check availability through your state)
- Elroy stickers and temporary tattoos
- Elroy coloring pages
- Elroy bookmarks
Using the Costume
If your state has an Elroy costume:
- Reserve well in advance for events
- Have a handler with the character at all times
- Limit costume sessions—they are hot!
- Practice visibility and safety awareness
Display Resources
Tabletop Displays
- Tri-fold display boards
- Tabletop banners
- Material stands and holders
Large Displays
- Pull-up banners for events
- Backdrop displays for photo opportunities
- Outdoor signage (check local regulations)
Setting Up Displays
At Community Events
- Position at eye level when possible
- Ensure good lighting
- Keep materials organized and accessible
- Have someone staffing the display at all times
At Schools
- Ask permission before setting up displays
- Follow school policies about materials
- Choose high-traffic areas when approved
- Set up before students arrive when possible
Caring for Display Materials
- Store displays flat or properly rolled
- Clean materials after events
- Repair or replace damaged items
- Inventory display materials annually