Module 2: Promotional Items

Elroy and Display Resources

Meet Elroy: The DAP Mascot

Elroy the Elk is the official mascot of the Elks Drug Awareness Program. This friendly character helps make drug prevention memorable and approachable for young audiences.

Who is Elroy?

Elroy is a cartoon elk character who:

  • Represents drug-free choices in a fun, approachable way
  • Appeals to younger students especially
  • Creates brand recognition for DAP
  • Makes prevention messages more memorable

Elroy Materials

Character Items

  • Elroy costume for events (check availability through your state)
  • Elroy stickers and temporary tattoos
  • Elroy coloring pages
  • Elroy bookmarks

Using the Costume

If your state has an Elroy costume:

  • Reserve well in advance for events
  • Have a handler with the character at all times
  • Limit costume sessions—they are hot!
  • Practice visibility and safety awareness

Display Resources

Tabletop Displays

  • Tri-fold display boards
  • Tabletop banners
  • Material stands and holders

Large Displays

  • Pull-up banners for events
  • Backdrop displays for photo opportunities
  • Outdoor signage (check local regulations)

Setting Up Displays

At Community Events

  • Position at eye level when possible
  • Ensure good lighting
  • Keep materials organized and accessible
  • Have someone staffing the display at all times

At Schools

  • Ask permission before setting up displays
  • Follow school policies about materials
  • Choose high-traffic areas when approved
  • Set up before students arrive when possible

Caring for Display Materials

  • Store displays flat or properly rolled
  • Clean materials after events
  • Repair or replace damaged items
  • Inventory display materials annually