Media Relations and Partnerships

Working with Media and Community Partners

Media coverage amplifies your DAP message beyond the people you reach directly. Community partnerships extend your program's reach and resources. This lesson covers how to build these relationships.

Media Relations Basics

Why Seek Media Coverage?

• Reaches people you cannot reach directly
• Builds awareness of Elks DAP
• Demonstrates community impact
• Attracts volunteers and support

Types of Media

• Local newspapers
• TV stations (especially for visual events)
• Radio (talk shows, public service)
• Online news sites
• Community newsletters and websites

Getting Media Coverage

Newsworthy Events

• Red Ribbon Week activities
• Major milestone (students reached, years of service)
• Speaking Tour events
• Award presentations
• Unusual or visual activities

Media Outreach

• Send press releases 1-2 weeks before events
• Follow up with personal calls
• Offer interviews with compelling speakers
• Provide photos if media cannot attend

Press Release Basics

• Lead with the most important information
• Include who, what, when, where, why
• Keep it to one page
• Include a contact person
• Add a quote from DAP leadership

Community Partnerships

Types of Partners

• Schools and school districts
• Other service organizations
• Healthcare providers
• Law enforcement agencies
• Businesses and employers
• Faith-based organizations

What Partnerships Provide

• Access to audiences
• Shared resources and costs
• Credibility and reach
• New ideas and approaches

Building Partnerships

1. Identify potential partners with shared goals
2. Make initial contact and introduce DAP
3. Listen to their needs and interests
4. Propose mutually beneficial activities
5. Start with something manageable
6. Build on success over time

Maintaining Relationships

• Follow through on commitments
• Acknowledge partners publicly
• Share successes and credit
• Communicate regularly
• Look for ongoing opportunities